+54° N. 13′ 59.268″, -10° W. 0′ 30.7614″
Field Scout, Ryan Hartman’s collection of refined basics, has been a staple at well-curated menswear stores since it sprung, fully formed, into existence in 2010. Having built up a following and substantial street cred, the brand decided to bring its canvas army jackets, flannel button-downs, and dressed up sweatpants to the masses with a new website to signal an arrival of sorts. And they asked for our help. Together we crafted imagery that embodied Field Scout’s mission—unifying superior fabrics with subtle detailing and a functional color palette—and showcased how their utilitarian pieces fit seamlessly into modern wardrobes, making men’s fashion into a stress-free affair.