Algorithms Attack.
Ubisoft approached F&F to produce a launch trailer for Digital Shadow, a new mini-site component for their Watch Dogs launch. Digital Shadow was a Facebook Connect experience that allowed users to view themselves through the lens of a hacker and see a simulation of how they could be targeted. To create a glimpse into this dark ever-shifting landscape of exposed data, F&F combined existing footage with original live action, then blended it together with energetic motion graphics. An original score and voice over finished off the provocative take on the digital world within our world.